More than just a product supplier.

We are committed to working with retailers to create profitable business partnerships.

The Ceratelle Difference.

To reach our goal of complete customer satisfaction we focus on establishing long-lasting, mutually beneficial business partnerships with New Zealand’s retailers by offering the following services and programmes which we can customise to your store…

Sustainable Supply Chain

We operate a multi-option supply chain, reducing risk and giving our customers stock delivery confidence.

Joint Business Plans

We know that the customer base can differ from store to store, so we offer store specific JBPs with merchandising support, promotional product and stock management.

Promotional Bulk Programmes

We offer display options designed to take advantage of the high foot traffic and impulse buyers in promotional display areas.

Clip Strip Programme

By placing eye-catching Clip Strips in strategic positions, the visibility of any product is improved substantially, which in turn significantly boosts the levels of impulse purchasing.

Shelf Line Solutions

From individual products to entire brand focused shelves, we can work with you on pricing, merchandising and supply, giving consumers the confidence to always find what they need on the shelf in your store.

Private Labels

We provide an in-house private label service for retail customers when required, and have our own established brands throughout retail, DIY, general merchandise and supermarkets.

Our product ranges

Laundry

Kitchen

Cleaning

Bathroom & Bedroom

Eco

Flooring & Outdoor

Our brands

Ask us about our FSC®-certified products.

The Forest Stewardship Council® (FSC®) is a global, not-for-profit organization dedicated to the promotion of responsible forest management worldwide. FSC defines standards based on agreed principles for responsible forest stewardship that are supported by environmental, social, and economic stakeholders.

Learn more

Introducing the new Flexiclean range from Effects, featuring soft, flexible TPR bristles for a hygienic and gentle cleaning experience that outshines traditional brushes.