Ceratelle 360 Degree Marketing Plan For Retail Success
Our goal is to provide systems that allow flexibility within structure – enabling us to be flexible and easy to work with.
When you partner with Ceratelle Marketing as your homeware supplier, our first step together will be a planning meeting to identify your business needs. The next step is to conduct a detailed market review and analysis to fully scope the opportunity. This is where we add our global experience to your sales experience and forecast requirements to make some selected suggestions for ranging (and samples of course).
From there we go to artwork, a more accurate forecast and supply timeline, in-store merchandising requirements, and we establish a date for a complete post analysis review of sales with a view to looking forward to understanding the pipeline and ongoing stock requirements.
Ceratelle have our own leading brands plus private labels created specifically for chosen customers.
Ceratelle have our own in-house marketing team providing brand creation and support for our brands Effects, Pop InHome and Catch – and also provide branding and labelling for Private Labels as required.
Creation of product branding from scratch is a specialised area that retailers can sometimes require assistance with. There is no doubt that professionally designed brand collateral and labels increases both retail value and retail sell through – delivering incremental gross margin for each shelf facing.
Our creative idea generation does not stop there – we are also able to provide customised pallet displays, shelf ready trays and even pre-merchandised free standing displays to generate even more margin from your front of shop floor space.